Monthly Archives

September 2018

dental seo

The Secret to Dental SEO: Content Marketing

By | SEO | No Comments

Putting your budget towards effective content marketing is the secret to dental SEO success. Discover how well-written, engaging content can transform your digital success.

Wouldn’t it be great if you could earn more business with your award-winning smile? Or how about with the improved pearly whites of all your happy customers?

The latter is definitely doable, but only if you’re using dental SEO strategies. With content marketing, you can attract more prospects to your dental practice with testimonials of your past clients. Using photos of their beautiful smiles in your content marketing can really help convert prospects into customers.

But in order to get here, you first need to build an SEO strategy for dentists. Let’s take a closer look at what you need to do.

Create Infographics that Educate

Customers today don’t want to be advertised to so it doesn’t make sense to focus solely on buying PPC ads. Instead, you should focus on educating them about your services so they’ll choose you for dental treatments.

And since today’s consumers love images and information, what better way to present it than with infographics? You can feature top reasons to see a dentist or how to tell if you have gingivitis.

Visual content is key, especially since 65% of people retain information from visual content for three days. Compare this to only 10% of those that receive information from text content.

Claim Your Business Listings

Local SEO is very important since you’re a service provider treating local patients. It’s important to note that the majority of today’s consumers are using smartphones to search for products and services.

And when they search on Google for dental services, local business listings show up. If you’re not there, then your competition will receive all the customers.

Make sure to claim your listings on all major platforms, including Google, Yelp, Bing, Yahoo, and Angie’s List. Once you claim them, ensure your business name, address, and phone number are consistent.

Choose your business category and any keywords you’d like to rank for.

Build a Blog and Fill it with Quality Content

Content marketing is the bread and butter of any dental SEO strategy. This is what will help build visibility and traffic to your practice.

Focus on content that educates versus sells, just like with the infographic. The idea is to position yourself as an expert in your industry so that you can gain visitors’ trust and potentially earn their business.

It’s essential to regularly update your blog with fresh and engaging content so that it boosts your ranking in search engines. The length of your content should also be 1000+ words so that it’s filled with information that users will find worthy of sharing.

This too can help give your ranking a boost.

Hire a Dental SEO Expert

There’s a lot of work that goes into building a dental SEO strategy. This can be cumbersome when you’re a busy dentist.

But this doesn’t mean you have to give up on building your visibility on digital platforms. The professionals at Pathanley Consulting can help with everything from your website design and SEO to your PPC ads and reputation management.

Contact us today to learn more about our digital marketing services and how we can drive more prospects to your practice.

5 Signs Your Dental Practice Needs a Digital Marketing Specialist

By | Digital Marketing | No Comments

Does your dental practice need the help of a digital marketing specialist? If you see these signs it may be time to ask one for help.

An eCommerce company needs to market their product to potential buyers, while a service business needs to market their work to potential customers. In this same way, a dentist office needs to market their services to potential patients.

While online marketing can be intimidating, a digital marketing specialist can relieve you of that stress and allow you to focus on more important parts of your practice.

Let’s take a look at some signs that may prove it’s time to seek the help of an expert.

1. Business Has Gone Stagnant

Once business slows down, it’s time to start finding new patients and reaching out to old ones for repeat visits. Using social media marketing outlets and SEO strategies is a key way to point people to your site.

A digital marketing specialist will help you improve your online engagement to attract more attention. Your business site and blog traffic will see a significant jump with their assistance.

2. Long Gaps Between New Content

If your blog and social media pages are consistently going 2-3 weeks or more without new content, it’s time to hire a specialist. These long gaps can negatively affect your Google search ranking and your social media engagement.

Your specialist will help you schedule daily social content, as well as a plan to share a blog post at least once per week.

3. More Than Two Years Since Last Website Update

If your website hasn’t been updated in two or more years, it is vital that you make some changes right away. Your site should be mobile-friendly to ensure people can view it from both a computer or mobile device, like a phone or tablet.

Having a responsive site will ensure you are staying competitive with Google’s ranking algorithm. It provides a more fluid experience regardless of how the customer is viewing the site.

4. Not Tracking Analytics

One of the most important things a specialist can help you do is track the proper analytics for your page. If you’re not tracking things like keywords, site visits, and more, then it is difficult to know if your marketing efforts are working or not.

Let a digital marketing specialist work with you to find the best analytics to focus on to reach your goals.

5. Struggling to Do It Alone

Many business owners try to do their own digital marketing, which often takes away from other essential business matters. Doing all of the social media marketing, while also managing your website and blog, is incredibly time-consuming.

A digital marketing specialist will take all this off your plate to let you focus on your more pressing business responsibilities.

Get Started With a Digital Marketing Specialist Today

While it can be hard to let go of control when it comes to your marketing, we will make the transition as simple as possible. If you’d like to learn more about what we can do for you, please be sure to check out our services page.

Once you are ready to reach your goals and see your digital marketing where it should be, please sign up for our free SEO Audit.