Monthly Archives

September 2018

dental ppc strategies

4 Dazzling Dental PPC Strategies to Use in 2018

By | Pay Per Click (PPC) | No Comments

Are your PPC campaigns performing to your high standards? Refresh your digital marketing with these dental PPC strategies that will dazzle!

With small businesses set to spend an average of $75,000 on digital marketing this year, it’s essential you find ways to spend that money wisely. Most dental service providers won’t be able to cover that kind of payment without seeing serious returns. You need your dental PPC strategies to hit a home run every time.

Follow these 4 tips to target your audience the right way.

1. Mobile Matters

Given that mobile internet browsing has definitively surpassed desktop traffic, you need to take mobile seriously if you’re not. Mobile ad space is going to become much more valuable than desktop space in the coming years.

Space limitations are the biggest issue for companies generating mobile ads. You need to ensure you take a minimalist group to your ad space usage.

You can target your audience based on their mobile device type, their location or their previous searches. Take advantage of the data that mobile can offer you to ensure that your ads hit the clients close to your dental office, on target, every time.

2. Use Competition to Your Advantage

If you set up your ads the right way, you can end up in your competitors’ face when customers search for their products. If you’re a niche tissue manufacturer, looking to get your name out there, you should use terms like “Kleenex” in the keywords that you choose. This way you can be sure that the clients who you should be targeting aren’t being left behind.

You probably offer a superior product to your competitors, but they might have the advantage of being around longer or having more money to start with. That position can be turned against them when you target your clients the way they target theirs.

3. Use Gmail Promotions

Gmail sponsored promotions are a great way to get clicks on your ads. Gmail ads are high-quality because they’re based on terms that your audience is already using in their emails.

You can target the people who have the highest interest in your products because you know the terms you use are on their mind.

You won’t have to deal with competition and you’ll have an audience arrested and at attention.

4. Write Great Copy

Most ad copy isn’t as strong as it could be. While search intent might be taken care of, but after that, you need to ensure that what people see on the front end is actually exciting.

You can use great SEO for your dental ads but if no one wants to click them, all that effort to get them in front of clients will be wasted.

Your Dental PPC Strategies Have to Give You Results

Because you’re paying for every click you get, your dental PPC strategies need to result in quality clicks. Follow our guide and you’ll be sure to turn every click into a sale. As long as you give your patients reliable service, they’ll come back to you again and again.

For more tips on how dentists can improve their Google ranking, check out our latest guide.

4 Design Features Every Dental Practice Website Needs

By | Website Design | No Comments

Does your dental website have these essential design features? See what your website should be including in its design.

Running a dental practice is competitive enough. But staying visible and enticing to potential customers online? That’s a completely different ball game entirely. From SEO to specific design features, there are a ton of different tasks you need to stay up on in order to have a viable online presence.

Staying vibrant and relevant is a time-consuming task, but it’s one that you can’t afford to skip. With that in mind, let’s take a deeper look at some key design elements every dental practice website needs.

Don’t Skimp on Design Features

The most important lesson to learn here is not skimp on website design.

That doesn’t mean you need to spend tens of thousands of dollars. Instead, it means that you should make your site design look as great as possible in while maximizing the money you spend on it.

Correctly-Sized Photos

If your site photos aren’t sized correctly, you’ll have a few issues. First, images won’t appear in a consistent fashion across devices. That’s incredibly important since more than half of all web traffic comes from mobile.

Second, incorrect sizing will slow down your load time. For quick page load times, your photos need to be sized in a responsive image container, and they need to be uploaded at a file size optimized.

Simple Navigation

Another of the top website design features your site needs is simple, straightforward navigation. Users should be able to find your hours, services, and booking pages without hunting for them.

Ideally, simple navigation looks like a navigation bar at the top of a desktop or tablet site. For mobile, these menus are usually condensed. They expand when you press on the universal three horizontal lines icon that indicates a condensed menu.


Patient testimonials are a huge part of running any successful practice. Those testimonials work in a variety of advertising mediums – but they’re especially effective online.

Users see other reviews of your dental practice as incentive-free validation of the promises your practice makes.

Featuring these testimonials in a highly visual place on your website is a good idea. Some dentists like them set to images in a carousel on the homepage. Others prefer a separate page for testimonials entirely.

You’ll also want to make sure these testimonials show up on your Google Business listing as well.

Regardless of how you choose to implement them, you can’t afford to not use testimonials when designing your dental website.

Clean Design

Lastly, you want to make sure that all of your design elements are compiled into a clean, simple design. A site that’s stuffed with too many widgets, sidebars, and headlines is one that drives customers away.

Instead, focus on a design that’s clean, inviting, and works to incorporate your personality into the site’s messaging.

Design the Right Website for Your Dental Practice

Without a great website, you won’t succeed in business today. Even if your site only serves as a place to host reviews and an overview of services, it’s worth the expense.

We specialize in helping dentists create websites that are inviting, convert visitors to patients, and work to help generate revenue for your practice. To learn more, contact us today.


online reputation tips

Online Reputation Tips and Tricks to Manage 1-Star Reviews

By | Reputation Management | No Comments

Wrestling with negative reviews? Get to know the secret weapons to combating 1-star reviews and improve your online reputation

The advent of business review sites like Yelp makes it more important than ever to focus on good customer service.

Many organizations don’t know the best ways to manage their online reputation and so choose to ignore it.

This is a major mistake.

The damage a bad review can do to client acquisition and retention can be substantial.

Keep reading to find out some online reputation tips you can use to deal with a one-star review.

Respond Deliberately

When you first see a bad review pop up there’s a temptation to immediately write out a response. This can ultimately be a mistake. The best action you can take is to acknowledge their review and let them know you’re looking into it.

Before you refute a customer’s bad experience, talk to everyone involved and find out what happened. It may be something as simple as a misunderstanding or as dire as a poor or improperly trained employee misrepresenting your business.

Once you know what happened you can reach out to the customer publicly and ask them to contact you privately. This shows people reading your reviews that you are actively seeking a solution. It also prevents more negative information from being posted publicly.

If you find out the customer is being unreasonable or is unwilling to talk to you, post a response on your review page detailing what actually happened versus what the customer claims.

Most of your potential consumers will understand that a single bad review doesn’t equal a trend.

Always Make it Right

If you find out that you were at fault, do everything you can to make it right. Once a bad situation has been publicly described your best option is to work fast to appease your customer and show others that you listen and are honest.

Apologize publicly and privately. Offer them a refund or additional free services, whatever seems most appropriate.

Doing this shows your other customers that on the off chance they have a bad experience, you’ll be there to make it right.

Online Reputation Tips: Professional Support

Let’s face it, you got into your field to do business. You probably don’t want to spend a large chunk of your day fielding online complaints. Hiring an effective reputation management firm is a great way to free up your time to actually do the work you love.

A good contractor will provide you with a customized reputation management strategy. They will show you the best places to create your online presence and often handle the day to day management.

This allows you to continue providing your usual excellent service. No longer will you have to trawl review sites every day for disgruntled customers.

Always Stay Calm and Polite

The worst thing you can do when responding to a negative review is to respond with anger or dismissal. The best online reputation tips always recommend that you respond graciously and address their complaint. Even if you are entirely blameless this gives a better overall impression.

For more information about reputation management services or to get a free quote, contact us here.

dental seo ideas

5 Dental SEO Ideas Your Practice Needs to Be Using

By | SEO | No Comments

Is your dental practice falling in the search results? Refresh your best practices with these dental SEO ideas that will increase clicks and visits to your office.

SEO is often overlooked by dental professionals. But to run a successful practice in 2018, you need a fully optimized website.

There are many SEO techniques and practices out there, so will be more helpful to you than others.

We’ve put together this list of the top five dental SEO ideas you’ll need to run a successful website for your practice.

1. Keyword Research

Before you start optimizing for keywords on your site, you will want to do some intensive research on keywords related to your practice.

Be sure to look for different kinds of keywords, both long-tail and short-tail. You should focus on long-tail keywords because shorter keywords are harder to rank due to the sheer amount of them.

Research long-form phrases of services you offer. An easy tip is to not simply optimize for the service, but with the added words “near me,” which is how most people will be searching.

2. Don’t Underestimate Reviews

Certain practices benefit more from reviews than others, they are absolutely essential to SEO for dentists. You never want to underestimate the power of a review, positive or negative. They can affect your SEO ranking dramatically.

You want as much positive feedback online as you can get. Encourage your clients to leave a good review after an appointment. Good reviews will encourage more potential patients to check out your practice.

3. Learn What Your Clients Want From Your Site

When talking to your patients, you should ask them every now and then about your website. If you can, ask for some feedback and constructive criticism. Your website will be ineffective if your patients don’t like to use it very often, so find out what they want from it.

If you are active on social media (more on that later), you can run a poll on Twitter or Facebook to gain feedback about certain aspects of your website.

The more you involve the public, the better. This will help you to stay relevant, and will thus generate more traffic to your site.

4. Gain Backlinks

Backlinks are perhaps the most essential part of SEO. Backlinks are generated when other sites link back to yours in posts. If you want a higher SEO ranking, you need to build backlinks.

You can gain backlinks by building relationships with other site owners. Get to know local health and dental bloggers and ask them to link to you in their posts whenever possible.

The more backlinks you have, the more likely you will come up higher in search results.

5. Use Social Media

Social media use doesn’t necessarily affect your SEO ranking, but it will build generate traffic to your site. The more active you are on social media, the more people will want to see your homepage.

Social media sites like Twitter and Facebook are great ways to promote advertisements for your practice and share blog posts. Instagram and Snapchat can be fun ways to show your employees and your patients that you appreciate them.

If you aren’t active on social media, you may want to consider making that transition soon.

Want More Dental SEO Ideas? Get A Free SEO Audit!

We hope that you have found this list of dental SEO ideas helpful. One of the best things you can do for your website’s SEO is to get an SEO audit. You can get one for free from our website by clicking here!

responsive web design

The Importance of Responsive Web Design

By | Website Design | No Comments

Web design concerns more than aesthetics, but performance. Invest in responsive web design and conquer mobile search results!

As recently as 2015, desktops were our preferred (not that we had many options) device for browsing the web. As such, websites and blogs were designed with desktop screens in mind.

Today, we have a variety of internet-enabled devices, from desktops to mobile phones, tablets, and even televisions. In fact, over 52 percent of internet users now use mobile phones to go online.

As a result, website owners and developers have to ensure their sites are viewable across all devices without a decline in user experience. Here is where responsive web design comes in.

In this article, we’re telling you how a responsive website is good for business.

What Is Responsive Web Design?

Responsive web design is a design strategy that enables a website to respond and adapt to the screen size, platform and orientation of an internet-enabled device.

Now on to its importance.

Improves User Experience

As a dentist, your primary concern is the quality of experience patients have in your dental office. However, you should also be concerned about the experience people who visit your practice’s website have – otherwise you’ll see a significant drop in foot traffic!

You see, at least 77 percent of internet users begin their search for a health service provider online. If their search takes them to your website and they don’t like what they see – maybe it loads slowly or doesn’t load properly on a mobile phone – they will promptly click away.

Having a responsive website is one of the ways to improve user experience and keep them there longer.

Good for SEO

Now that you know most of your potential clients begin their search for dental services online, you definitely want to ensure your website achieves high search engine rankings.

The only problem?

There are thousands of dental websites vying for the few first-page slots. You have to fend off fierce competition to achieve and maintain a high ranking.

While there are several steps you have to take to rank highly, making your website responsive is crucial. Search engines want to improve the experience of searchers, and to do that they ensure the most functional websites with relevant information come up top. Google, for instance, rewards responsive/mobile-friendly sites.

With a responsive site, your practice stands a good chance of outranking practices with static websites.

Low Development/Maintenance Costs

Let’s say you don’t want a responsive site. What should you do to cater for both mobile and desktop users? Simple. Build two sites: a desktop version and a mobile version.

But it’s not that simple – at least not on your wallet. Developing and maintaining two sites will cost you more than it would take to have one website.

The good news is responsive web design enables you to have one site, thus lowering your development and maintenance costs.

Dental Practices Need Responsive Websites

As a dentist, we understand that website development isn’t one of your strong suits. You might even not be aware of responsive web design.

Worry not, though. That’s why we are here!

At Pat Hanley Consulting, we offer a range of digital services, from web design to SEO optimization. Get in touch and let us help your practice shine on the web.

google my business listing

5 Ways Dentists Can Optimize their Google My Business Listing

By | Dental Marketing | No Comments

Are you being found online? Optimize your Google My Business listing and improve your local reach, provide up to date information, and manage your online reputation

SEO can be competitive and costly. When you’re focusing on improving your local reach, though, you have one great benefit: much less competition than larger national or international brands.

Believe it or not, you don’t need to be found by everyone on the internet. If your primary goal is to serve customers who are local to you, you only need those customers to be able to find you.

When people are searching locally, the first results they will see are the top three businesses near them. How do you get to the top, you ask? By optimizing your Google My Business listing!

In this post, we’ll provide 5 easy ways you can do exactly that, so you’ll get to the top in no time at all.

1. Create Your Google My Business Listing

Step one to optimizing your Google My Business listing is, well, creating it! And guess what: it’s completely free to do.

Head over to the Google My Business page, click on the green “Start Now” button and either add or claim your listing. Fill out all of the relevant fields on the form – including your business’ name, address, phone number, description, and more.

To improve your Google ranking, ensure that each of the fields is accurate and complete. The more information you can provide, the better.

2. Pick a Specific Category

The more specific the category you choose is, the more your business will benefit. Why? There’s less competition, so your chances of landing in the Google local business 3-pack will only increase.

3. Incorporate High-Quality Images

Images are important. And not just for your Google My Business for dentists listing, but for any business listed on Google. In short, they give potential customers an idea of what they can expect when visiting your location.

Be sure to use high-quality, high-resolution images to make your business look its best.

4. Use a Local Phone Number

This way, Google will know that your business is, in fact, local. You’ll also want to ensure that this same phone number appears on the landing page of the website you link to in your Google My Business listing.

5. Inspire Customers to Leave Reviews

Look at any high-ranking business listing on Google, and you’ll more than likely notice a high star rating beside it. The reason for this is two-fold: Reviews provide information that Google wants, and customers benefit from easily finding the best businesses.

Inspire your happy customers to leave positive reviews, and you will likely see an increase in your local rank as a result. You can inspire customers to leave reviews by providing them with an incentive, such as a coupon, for example.

How We Can Help

Your Google My Business page is just the beginning of increasing your local Google rank. Follow these tips, and you’ll find yourself getting closer to the top with ease.

If you’re looking for even more helpful tips like the benefits of customer feedback for dentists, check out the rest of our blog for these tips…and so much more.