Monthly Archives

June 2018

How Every Dentist Can Build an Effective Social Media Campaign

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How to Build an Effective Social Media Campaign

What can you do to successfully build a social media campaign for your dental practice? Follow these expert tips to help build one from scratch.

Operating a successful dental office is not easy. A high number of startups fail within the first few years.

Despite the challenging road to success, many dental practices fail to utilize free marketing tools. Did you know that 24 percent of businesses do not have a social media account?

Furthermore, nearly 60 percent of businesses fail to interact with their customers on social media every day. Make no mistake that this is a missed opportunity.

Now is the time to launch a social media campaign. Read on to learn how to build a social media platform for your dental practice.

What Is the Best Platform for Your Social Media Campaign?

This is the big question when establishing a social media presence. The conventional wisdom is to start with a Facebook page. In fact, 90 percent of small businesses that use social media have a Facebook account.

However, it really depends on the type of dental practice that you are operating. What is the best way to attract new customers and retain existing clientele?

As a dentist, Facebook is a great way to attract new customers. Users can search for local businesses and find a reputable dental practice. Facebook also provides an outlet for clients to share testimonials with friends and family.

Other platforms like Instagram and Pinterest place an emphasis on digital media. These applications use photos and videos for communication and marketing.

There are other platforms like Twitter and Snapchat as well. Many dentist offices find that a mix of multiple social media platforms is the best approach.

Publish Quality Content

Many dental practices make the mistake of pushing out bad content. When this happens on a regular basis, social media users choose to unfollow or quickly scroll past your content.

The best way to publish quality content is to stay true to your objectives. If the goal is to attract new customers, you should focus on targeted marketing efforts. If the objective is to educate your followers, then you should publish compelling dental issues and research.

The next step is to ensure that the content is effective. Use social media analytics to verify that the content is having the desired effect.

Network with Other Local Businesses

Remember that social media is basically a digital network. Engaging with other local business pays dividends in the long run.

In the old days, a dental practice would put business cards in the lobby. While this is still a good idea, there is a growing emphasis on social networking.

Start off by following business partners in the immediate vicinity. Make a concentrated effort to like and share their content. The objective is to attract new customers through a mutual relationship.

Wrapping It Up

In order to be successful, you need to use every tool at your disposal. Social media provides a free, popular platform to communicate with the local population.

By publishing great content and networking with other businesses, you are certain to build a strong following. If you are interested in launching a social media campaign, please contact us for assistance.

5 Ways Dentists Can Improve Their Google Ranking

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5 Ways Dentists Can Improve Their Google Ranking

What can you do to quickly improve your Google ranking? See what other dental practices are doing to get on top.

In 2015, the American Dentist Association released that there were nearly 200,000 practicing dentists in the United States.

What’s more? They anticipated that this number would significantly rise in the next several decades.

What does this all mean for you and your business? In a nutshell, it’s more important than ever to hone down your marketing skills and stand out from the competition.

Improving your Google ranking can help you achieve just that. Let’s get into what you need to know!

Engage in Keyword Research

When it comes to improving your Google ranking, keyword research is key. Get started by using a keyword planning tool.

You’ll want to search for long-tail keywords, such as teeth whitening services near me instead of teeth whitening.

That’s because it’s harder to rank higher for the “simple keywords,” as there are already so many articles floating around out there with that very topic.

Maximize Reviews

It’s no secret that good reviews can dramatically improve your business. Moreover, search engines like Google favor them as well.

Do what you can to encourage customers to leave a review- whether it’s through a friendly email or small note at the end of their receipt.

Reviews help your SEO, and they help indecisive patients make decisions!

Think Locally

When it comes to attracting new customers, you want to dominate your local SEO. Don’t neglect this one!

With more and more people searching on their phones and using words like near me, you want to make sure that you rank well for these terms!

Furthermore, you need to have your business listed on Yelp, CitySearch, and Google My Business. This is non-negotiable when it comes to improving your ranking!

Write Dynamic Content

When it comes down to it, old-fashioned blogging is still one of the best ways to improve your Google ranking.

That’s because creating curated, shareable content improves your Domain and Page Authority. It also makes people more likely to stay on your site- which decreases your bounce rate.

Finally, excellent content establishes your expertise and knowledge in the field. And, isn’t that what any potential patients want to see when they’re searching for a new dentist?

Stay On Top of Your SEO Game

In the digital world, experts know that SEO is constantly changing- what trended yesterday may be completely outdated today.

If you choose to take the DIY approach to your website, make sure that you’re staying relevant with the SEO industry.

If all the changes and new information overwhelm you? Consider outsourcing some or all of the website management. This is not an area worth skimping out on, as your website is your billboard to the world at large.

Even if you’re the greatest dentist in the world, it really doesn’t matter if people cannot find you!

Final Thoughts on Improving Your Google Ranking

Your online presence can matter just as much as your expertise and skills. At Pat Hanley Consulting, we’re passionate about helping dentists increase exposure and online reputability.

Check out our extensive services today!

How to Target Local Ads for Dentists

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How to Target Local Ads for Dentists

Social media sites such as Facebook are a great way to market your dental practice. But it’s important to make sure that your ads are seen by your target audience. Find out the best ways to target local ads for your dental practice.

With the average small business set to spend around $75,000 this year on digital marketing, it’s essential that that money is well spent. In order to achieve a high return on your ad spending, you need to make sure you’re meeting the needs of your local market. You’ll need to target local ads as accurately as possible to achieve a strong hit rate.

Here are 3 ways to improve local ads for your dental office.

1. Start A Blog

When people search for something on the internet, they’re either looking for a specific service or an answer to a question. You give your customers the best of both worlds by maintaining a blog.

So believe it or not, blogging is one of the cheapest and easiest ways to get in touch with your market. If you turn your ads into informational articles, you can give valuable information that answers those Google searches while also offering your services. When your clients start to see that your services are the answer to common dental issues they have, they’ll build trust and start to schedule with you.

Given that 15% of people don’t visit the dentist regularly out of fear, you can combat that fear by building trust. Once you build trust with your local ads and blog, you will create loyal customers who will refer you for years to come.

2. Get Down With Local SEO

Getting to know and understand how SEO works is important for any dental office.

Search engines use certain criteria to judge how relevant a site is to their searching audience. They use a tool called a “web crawler” to look at and index every site on the web for how fast it loads, how well organized it is, and how good the keywords are.

Local SEO requires you to use keywords that are relevant to your most local audience. Using words to define your neighborhood, local landmarks, and regional trends can help elements on your site attract searches. If you use the most popular of these keywords in your ad campaigns, you’ll find that you’ll get more attention from your local audience.

3. Know Your Market

When you’re trying to target your ads, you need to know your local market. If you’re a modern dental office, you could be targeting young professionals and millennials. Showing off your love of tech and the latest in dental gadgets could attract people who like to see the best technology from their dentist.

If you’re a specialist in orthodontics and teeth straightening, show off the work you’ve done in the past. The more people can learn about you beforehand, the better your ads will do.

If you’re in a college town, you might need to sell young people on the value of great dental care. Make sure you have a pitch prepared.

You Need To Target Local Ads Accurately

Make sure you do lots of research on your market when you’re ready to target local ads to your friends and neighbors. Well-targeted ads can see serious results, especially if you keep your spending down.

If you want to make sure you’re making all the right moves with your marketing, makes sure you’re avoiding the most common mistakes.

5 Ways Dentist’s Can Improve Their Brand Awareness Strategy

By | Dental Marketing | No Comments

5 Ways to Improve Your Brand Awareness Strategy

Is your brand awareness strategy not working well enough for you? Here’s how dentists can improve their brand awareness strategy with ease.

It takes 5 to 7 impressions before people will remember a brand.

This makes a solid brand awareness strategy all important for ensuring potential customers recognize and remember your business.

But what makes for a good brand awareness strategy, and how can dentists improve theirs?

Here are 5 ways you can improve your brand awareness.

What Is Brand Awareness?

When you cut yourself, odds are you’ll look for a Band-Aid. Except Band-Aid is the brand name, rather than the item.

When a brand becomes synonymous with a product, it’s called a proprietary eponym. It’s the ideal end goal of every brand awareness strategy.

Brand awareness is the measure of familiarity your brand has in the minds of your target audience. As a metric, it goes hand in hand with brand loyalty, consumer trust, and spending intent.

Here are some ways dentists can improve their brand awareness:

Referral Programs

Word of mouth is the most valuable form of marketing. Referral programs are essentially rewarding existing customers for leveraging their word of mouth.

Referral programs are an excellent strategy for brand awareness because people who see your brand are doing so through a trusted source. Not only does it boost awareness it also boosts your brand’s reputation by association.

Influencer Marketing

Another way to leverage trust is influencer marketing. Industry influencers are people who have an inbuilt following. They’re also often an authority in their industry.

Influencer marketing is essentially borrowing an influencer’s credibility and reach to promote your own brand. To find influencers, look for people with platforms in your industry. The key is to find a brand that complements, rather than competes with your own.

Local Partnerships

Local partnerships can be as little as swapping business cards to as large as heading a seminar event. The key is to leverage other business’ visibility to boost your own brand.

Getting involved in community sponsorship and events is one way to leverage a local partnership. Charity donations, sports promotions, and festival sponsorships are great ways to get your logo on signage and promo material.

Local partnership is also a great way to draw customers to your business directly. Offering the customers of other local business’ discount services, for instance, is an excellent way to get people through the door.

Freebies

Free stuff is always a winner. Giving away branded merchandise is a great way to get your logo into social circulation.

Pens and other stationary items never go astray. You can also consider some dental specific items. Free toothbrushes, floss, or sugar-free gum are great ways to get people familiar with your brand and associating it with their dental health.

Social Media Marketing

Brand awareness is just one of the many benefits to be had from an effective social media marketing strategy. There are 2.46 billion people using social media worldwide which is a massive potential reach if you market well.

Raising your brand awareness through social media requires posting relevant content regularly. And don’t be afraid to target only specific platforms. You’re better off only running a Facebook page and doing so well.

A Solid Brand Awareness Strategy Is Essential

A great brand awareness strategy can expand your audience exponentially. These 5 tips will ensure your brand is in front of people’s eyes and actively driving sales.

Looking to sure up your local marketing strategy? Check out these 5 ways your dental practice can dominate local search.

5 Dental Marketing Trends to Try in 2018

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5 Dental Marketing Trends to Try in 2018

Do you need help marketing your dental practice? Whether you’re new or well established here are some of the best dental marketing trends of 2018 to try out.

Are you looking to bring new life to your dental practice’s online presence and bring in more customers?

With 71% of small businesses reporting they have an online presence in 2018, it can be tough to stand out online.

Read on to learn 5 dental marketing trends for 2018 that you can put into place today for your practice!

1. Facebook Ads

With over 1 billion people active on Facebook, the social media platform is a goldmine of data that you can use for advertising.

This strategy goes beyond just updating your practice’s Facebook Page regularly.

With Facebook Ads, you can laser target your ideal patients by age, location, and other demographics. You can serve them an advertisement in their newsfeed with an offer that is worth breaking a scrolling habit over. This will get them in the door of your office in no time!

2. Email Marketing

With the general public having a distracted and divided attention span in 2018, making your dental marketing emails stand out is important.

Remember: facts tell, stories sell. A 6-month appointment reminder might not catch someone’s attention.

When writing email copy to new and existing patients, focus on solving their problems and telling your story. When used this way, email marketing can help you stay at the top of your patients’ minds.

A well-crafted series of emails about why you went into dentistry, how it makes a difference to your patients, and what you have to offer in the future will catch their eye.

3. Engage with Video Content

Video content is becoming more and more popular online, especially on social media platforms like Facebook and Instagram.

Consider putting together a series of videos on proper dental hygiene to teach your patients how to take better care of their teeth. Video content like this can bring an extra touch of personality to your practice.

4. Make Your Website Count with a Blog

Want to improve your local SEO and website search ranking?

Including a blog on your website is a great way to increase your visibility online and stand out to your patients as an expert. Your blog posts could cover topics ranging from teeth whiting tips and cavity prevention to braces and more!

5. Create an Office Assistant Chatbot

Incorporating a chatbot into your website and Facebook page is a way to increase convenience for potential patients.

Chatbots can allow your patients to effortlessly schedule appointments, ask questions, or get in contact with someone at the office. You can even use it similar to email marketing to follow up and re-engage with past customers online.

How Does Your Dental Marketing Stack Up?

By testing out these 5 dental marketing strategies, you’ll be on your way to making your practice stand out from the competition online!

Don’t get overwhelmed by all this information. Start by implementing one or two strategies at a time, to test what works for you.

What have you tried? Let us know in the comments!

Still not sure how to start improving your dental marketing? Schedule a free strategy session with us to get your ideas on paper!