Monthly Archives

May 2018

4 Social Media Marketing Ideas For Dentists

By | Social Media | No Comments

4 Social Media Marketing Ideas For Dentists

What can dentists do to advertise their practice on social media? Take a look at these social media marketing ideas for inspiration.

Yellow pages are a thing of the past.

Patients are no longer looking through the pages of a book to find you.

81% of Americans are on social media and that number is only expected to increase. Over 2 million businesses use Facebook for advertising. You need to be present on social media platforms to reach new patients.

What can dentists do to advertise their practice on social media? Take a look at these social media marketing ideas for inspiration.

Utilize Video

Visuals are a great way to connect with your audience when using social media marketing. Create a video of an office tour and let potential patients see what it’s like to visit your practice. Doing this gives your business a personal touch and allows people to get to know you and feel more comfortable with your office.

Consider “live” videos on Facebook or Instagram where you do a Q & A or an instructional video. You may even think about doing patient testimonials as well. These ideas will help increase awareness of your dental practice.

Be Engaging

Create posts that will get a lot of attention. Funny posts and questions are great ways to get engagement and shares. Share behind-the-scenes photos. Link to blog posts or news articles.

Be sure to respond to any questions or comments that people make on your posts. People love being recognized and knowing that you care. Ask questions, be engaging, and build relationships.


Offer giveaways, promotions, or contests. You can put a gift basket together with dental accessories, a whitening kit, gift cards, or items from other local businesses. Have a new promotion going on? Post it on social media and ask your followers to share.

Be Consistent

It’s important to be sure that you are posting on your social media platforms regularly. It doesn’t need to be several times a day, but be sure that you are being consistent. Patients, as well as the social media platforms like consistency, so do not become stagnant.

If you don’t have time to post yourself, consider hiring a social media marketer to take care of your practice’s social media. Gaining a larger following will not happen overnight so you need consistency and often the help of a professional.

Other Social Media Marketing Tips

  • Encourage current patients to give a review on your business page.
  • Share before and after pictures of patients (Remember to get permission before sharing).
  • Partner with another business like a physician or local health food store.
  • Participate in Throwback Thursday. You could share throwback pictures of how you got started with your business or pictures from your school days.
  • Do a Tip Tuesday where you share a dental or health tip for your followers.
  • Don’t be salesy! Tell. Don’t sell.
  • Provide updates (new business hours, closings, etc)

Need More Marketing Tips?

Are you ready to increase your social media presence or start building one? Contact us today and let us help build your online platforms and improve your social media marketing.


Do These 5 Things to Immediate Improve Your Dental Practice’s SEO

By | SEO | No Comments

Do These 5 Things to Immediate Improve Your SEO

There are steps you can take today to improve your local SEO. Here’s what dental practices can start doing to rank higher on google.

Did you know that 28% of the time, a Google search for something nearby leads to a purchase? That’s why it’s so critical for your dental office to have adequate local SEO. Ranking highly in search engines will help you attract more dental patients and improve your brand reputation.

Here are 5 instant tips you can use to improve your local SEO right away.

Conduct Keyword Research

Before you make an effort to rank highly in one or more search terms, you should understand which ones will give you the best return on investment. That means you need to spend some time doing keyword research.

If you’re working with an SEO company, they should take care of this for you. Dependable providers will offer keyword research services as part of an initial SEO audit or discovery session. This will identify the specific dental search phrases and terms you pursue in your SEO campaigns.

Start Publishing Regularly

One of the most important elements of good quality SEO is excellent content. In fact, most experts believe that content and SEO are very closely intertwined.

Not only does publishing content often improve your ability to rank for important dental keyword terms and phrases, it also allows you to gain the trust of your readers — potential patients. You can talk about common procedures, answer questions you receive, or simply provide a bit of background information about the practice.

Get Yourself Published

There are lots of popular dental publications, blogs, and online journals that put out studies and peer-reviewed reports. Many of them are open for guest contributions, especially from dentists who are currently practicing. These backlinks can help you a significant amount since backlink quality is a crucial component of improving your search engine ranking.

For opportunities to contribute to dental publications as a guest, try to bring a unique perspective or analysis on the industry. Attend industry events and network with people who run these outlets. This is how you form mutually-beneficial relationships.

Track Results

Like any serious effort for change, it’s impossible to really understand how far you’ve come unless you track your results. You should be recording your rankings in different search terms and how they change in accordance with various campaign tactics. This allows you to gain a better sense of what does and doesn’t work.

It doesn’t have to be complex: even a simple monthly SEO report or spreadsheet shared online could work as a method of tracking SEO improvements for your dental firm.

Work With a Specialist

As a busy dental professional, it’s impossible for you to have the time to fully understand each and every change in the SEO industry. Google updates its algorithm almost every day. It’s a full-time job trying to keep up with the latest developments and tactics that work to gain visibility on search engines.

That’s where a skilled outside expert can make a huge difference.

Pat Hanley Knows Local SEO

We are always up to date on the latest tactics in dental patient acquisition across many different social channels. We’ve delivered successful campaigns for dentists in the greater D.C. area and beyond. To learn more about how we can help your dental practice improve its organic traffic, contact us today.


3 Marketing Techniques Your Dental Practice May Be Doing Wrong

By | Dental Marketing | No Comments

3 Marketing Techniques You May Be Doing Wrong

Does it seem like your current marketing techniques aren’t helping your dental practice? Here’s what you might be doing wrong (and how to fix it).

With the average digital marketing strategy now costing around $75,000 a year, you need to be taking constant measurements of your efforts.

Spending money on marketing is supposed to be like investing or planting a seed. The marketing techniques you engage in to promote your dental practice in at the beginning should multiply later on.

Marketing requires a complementary strategy of capturing and assessing your analytics. Gathering data is useless if you don’t know what to do with it. Make sure you’ve got someone on staff can track how your marketing efforts are performing.

If you’re still wondering whether or not your marketing techniques are paying off, there are some obvious strategic missteps you should avoid. Here are three strategies that you could be doing wrong when promoting your dental practice.

1. You’ve Relied Too Heavily on Word of Mouth

If you’ve just launched a business, you’re exhausted by the time you get to Day One.

Like most people, you’ve heard friends and family say positive things about your efforts. You assume they’ll be supportive and interested. Even just posting on Facebook should work, right?

Unfortunately, with millions of businesses launched every year, there’s a lot of competition for everyone’s attention. Just because you’ve worked hard to create something you’re proud of doesn’t mean that people will give you the response you’re looking for.

You need to not just assume that people will come to you. It takes work and incentive to get attention.

2. Spray and Pray

This is one technique that’s as old as marketing itself. The approach is to shotgun-spray your potential market and wait for the returns to come in.

Unfortunately, every product has a target market. Even if you eventually want your product to be used by “everyone,” you need to build a strong core as a foundation for your brand.

List the characteristics of the ideal customer. It shouldn’t necessarily be someone like you. Find ways to market your products that target them very directly.

From there, you can build a strong customer base.

3. Too Much Paid Traffic

While getting viewers to your website is important, paying for a bunch of traffic might not translate into sales. Many companies that offer traffic for pay get bots, overseas customers, or random repeats to visit your site.

If they’re not able to target your precise customer base, that traffic won’t be useful to you. While Facebook can target your customers a little better than the average site, they still have a very low hit rate.

You can pay for a Google business listing, but it might be just as effective as a free posting.

Marketing Techniques Need to Be Organic

Your traffic, engagement, and emails need to all have the characteristic being organic and sincere.

Spraying your audience in a broad and haphazard way won’t bring in the traffic you’re looking for. You need to target your most local potential patients in order to succeed.

If you want your dental practice to dominate local search results, follow our guide to get the job done.


Is Your Dental Practice on an Online Business Directory?

By | Dental Marketing | No Comments

The Importance Using an Online Business Directory

An online business directory can do wonders for your business. See how dentists benefit from using them and why you should too.

The number of dental offices and practices continue to rise in the United States.

If you own one of these practices, you may be finding it difficult to stand out from your competitors.

Visibility is key for you to have a successful business. One step towards improving your visibility is making your business information easy to find through a directory.

Ready to let tons more potential customers find your business? Keep reading to find out six of the top reasons using an online business directory is so important!

1. Easy Starting Point

Most businesses are aware of how important SEO ranking is, but few capitalize on the practice. For newer businesses that are wary of jumping into online marketing, a directory is a good way to test the waters.

Submitting your information to an online directory is easy, as an easy to follow process will be in place. Most directories will also have support available if you run into issues.

2. Cost Effective

Businesses now spend more on digital advertising than television and other mediums. This makes a lot a sense because you can do a lot more for a lot less in the digital space.

Full digital marketing services can sometimes be too expensive for smaller businesses. Using an online business directory is one way to get some of the benefits of a full marketing campaign for a much lower cost.

3. Target Local Customers

Online directories have information for the entire nation, but they also filter down results based on state and cities. This can help you target and connect with people who live near and around your business.

This type of local targeting can be very beneficial for dental offices because people often want convenient locations for medical appointments.

Check out these other helpful tips for doing well with local SEO.

4. Accessibility

Customers expect information about businesses to be readily available when they do an online search. By ensuring your information is present and correct in online business directories, you will meet their expectation.

5. Business Reputation

Online negative reviews sometimes make businesses shy away from having a large online presence. This is a bad tactic, however, because it also means they can’t receive positive reviews.

Positives reviews are crucial, as many customers seek this information in deciding to visit a business or not. Having plenty of reviews, good and bad, makes your business seem genuine.

Responding any negative reviews and offering potential solutions mitigates some damage from poor reviews.

6. Increase Traffic to Your Website

Business directories get a lot of traffic and having your information on there means you get to share in that traffic.

With high amounts of traffic, you are more likely to rank higher on Google. This ultimately will help more and more people find your business online.

Online Business Directory Benefits for All

It should be evident that using online directories for your business is an absolute must. No matter how long you’ve been in business, there are benefits to gain.

Still got questions? Feel free to ask in the comments!


5 Reasons Every Dentist Needs a Social Media Strategy

By | Social Media | No Comments

5 Reasons Every Dentist Needs a Social Media Strategy

Every dentist needs a social media strategy, but why is it so important? See why it’s essential to be a part of the social media craze.

Drawing patients to your dental practice shouldn’t have to be like pulling teeth. Unfortunately, it can certainly feel like that if you don’t have a marketing strategy in place. An important part of your dental marketing efforts is implementing a social media strategy for your practice.

Just about every type of business you can think of is on social media these days — and for good reason. With Facebook and Instagram, it’s easy to connect with prospective clients while also maintaining relationships with existing clients.

Here’s a rundown of the specific reasons why it’s essential to be a part of the social media craze with a strong social media strategy.

Let’s dig in!

1. Target Your Patients in a Smarter Way with a Solid Social Media Strategy

With social media, you can target your dental practice’s audience effectively — something that has to happen if you want your business to grow.

That’s because social media offers tools that allow you to target certain demographics, such as men or women, younger or older people, and single or married individuals.

The more you analyze your audience’s behaviors, movements and interactions, the more likely you are to produce ads and/or posts that will capture their attention and pique their interest in the services your practice has to offer.

2. Receive Instant Feedback from Patients

This is a major plus of social media — and it’s true whether the instantaneous feedback you’re receiving is either positive or negative.

The feedback you receive from your patients can give you a good idea about what your patients are thinking, thus motivating you to enhance your services to better meet your patients’ needs.

It certainly beats having to call patients to find out their opinions, or sending them emails to determine how satisfied they are with you.

3. Increase Website Traffic

The more likes, followers, sharing and comments that occur on your practice’s social network page, the more likely you are to rank high in searches.

Publishing blog posts on your website and linking them to your office’s social network page will further increase your online visibility and website traffic. Of course, it’s critical that you regularly update your blog posts, images and videos, producing compelling and interactive content for the best results.

In other words, greater social media activity means more leads for your business. Ultimately, your goal is to develop connections for the future and boost word-of-mouth.

4. Save Marketing Dollars

This is a major benefit of social media. The costs of traditional forms of advertising, such as television and radio ads, can add up quickly. But you don’t have to worry about this with social media.

That is what’s so great about social media — it’s an excellent tool for increasing brand awareness without paying large sums of money to do so. And the return on your investment of both money and time is second to none.

5. Develop Patient Loyalty

Social media facilitates communication with your patients, therefore validating these patients’ value to you. In turn, you get their loyalty, which is essential for keeping your dental practice thriving.

On top of this, your loyal patients won’t be shy about sharing their pleasure with you with their own family members and friends. And the more they advocate your practice’s brand, the more traffic you can generate to your website and ultimately to your practice.

How We Can Help

We offer unparalleled expertise in using online marketing to help dental practices to grow.

Contact us to learn more about how we can assist you in generating more patients and therefore more revenue this year.