Monthly Archives

April 2018

5 Social Media Tips Every Dentist Should Know

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If you want to properly market your dental practice to the digital world, make sure you know these essential social media tips to master digital marketing.

Is your dental marketing stuck in 1993? If you are still handing out business cards at local shops, the answer is probably yes.

The numbers show that 81% of Americans had a social media profile in 2017. Like other industries, social media has changed dental marketing strategies.

The goal of any dental practice is to attract clients. But you have to meet them where they are–online! Throw out that outdated business card and use these 5 dental social media tips.

1. Create a Plan

A marketer without a plan is planning to fail! You should create a strategy before you even create your first social media account. Start by asking yourself a few questions:

  • What content will I post?
  • How often should I post?
  • Who is my target audience?

Consider what type of content would be most relevant to your brand. Keep your audience in mind when you’re developing your content.

Once you have some content, create an editorial calendar. Start mapping out topics you plan to post about over the next month.

2. Be Consistent

One of the most crucial social media tips is to be consistent.

Don’t dedicate yourself to social media unless you can commit to being active on a daily basis. Frequent posting will help build your online reputation.

If you’re short on time, use technology to help you out. There are social media tools that will post for you. This way while you’re out giving someone a root canal, your social media pages are taking care of themselves.

A good goal is to post twice a day. Spread them out throughout the day to get the most exposure.

3. Use Video

Making videos for dental practice is more accessible now than ever.

Everything from shooting, editing and promoting is available right from your smartphone. If you want to invest more in your video efforts, you can hire a professional to do the job.

The great thing about videos is that they can be used in many ways. You can post to social media channels but don’t stop there! Show the videos on your website or show them in patient rooms.

4. Be on Multiple Channels

The conversation doesn’t just happen on Facebook. Conversations are happening on Twitter, Instagram, Pinterest and other channels too. Wouldn’t it be better if you were there?

You can add several channels to your marketing plan. Don’t worry about creating more work for yourself. You can use social media managers to post on many channels at once.

5. Measure

So, how do you know if what you’re doing is working? If you look at your stats, you can measure the success of your marketing efforts.

Numbers can tell you which posts are getting the most attention. This can help you make important decisions about where to invest your time.

Check your analytics once a week to gauge your success. Most social media have built-in analytics dashboards to help you see the big picture.

Social Media Tips for Your Dental Practice

From Twitter and Facebook to Pinterest and YouTube, social media can build your brand.

No matter what social media tips you use, remember to let your personality shine through. As long as you post quality content, you can’t go wrong with social media.

Learn other ways digital marketing can propel your dental practice.

 

Dental Internet Marketing

Why Content is Key for Dental Internet Marketing

By | Dental Marketing | No Comments

Why Content is Key for Dental Internet Marketing

When it comes to dental internet marketing, creating content could be your biggest tool. Click here to learn why.

As a marketing strategy, content marketing is on the rise as one of the most important elements of a marketing campaign. Why? What is it about content marketing that makes people tick?

In a word, authenticity. Consumers are wising up to marketing schemes, and don’t want to feel like they’re being sold to. Content marketing sells your service organically.

As a brick and mortar dental office, you need to be engaged in dental internet marketing strategies to bring in new clients. In 2018, that’s just a fact.

Keep reading to learn more about why content marketing is so effective. Read More

5 Ways Your Dental Practice Can Dominate Local Search

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Do you want to rank better for local search and local SEO? Follow these tips to ensure your dental practice remains at the top of Google.

What happens when you search for dentists in your area? Does your practice pop up in the search results? Is it the first one in the list?

If it’s not, you should have a look at your SEO. 50% of people who do a search with their smartphone visit a business that same day. You’re missing out on customers if you haven’t properly optimized your website.

So how do you dominate your local search results for dentists? Here are 5 tips to get you started.

1. Find the Right Keywords

To know how to optimize your website well, you need to know what to optimize it with. You need to research what search terms people use to find you (or your competitors).

Keywords that incorporate your location and dentistry related terms are a must. You can also use the Google AdWords keyword tool. Plus, your website’s web analytics will tell you what has already worked.

2. Optimize Your Website for Local Search

Once you have a list of strong keywords, it’s time to optimize your website. Make sure those terms show up in the content of your website.

They should show up often, but not too often. Too many of the same words can come across as keyword stuffing. Google and other search engines don’t look favorably on this practice.

3. Keep Mobile Users in Mind

Make sure you optimize your website for mobile use. More and more people are on the go and visit web pages from their smartphones.

If your site is clunky and difficult to use, most people will give up. They’ll move on to a website that’s easier and more convenient to use.

4. Get Your Customers Involved

Search engines love reviews. If people talk about you, it shows that your content is relevant. More people may want to see your stuff so the search engine will bump you up.

Even neutral or negative reviews can help as far as search results go. People are talking about you and that’s the important part. Of course, positive ones are better for those potential customers that read reviews.

5. Claim Your Local Listings

You need to have your business listed in directories such as Yelp and Citysearch.

Plus, be sure that you list yourself in your local directories. You can find those through your city’s Chamber of Commerce or newspaper.

The big one is Google My Business. It’s free to use and offers a huge amount of potential exposure. If you optimize your site well you could even show up in Google’s local 3-pack; that’s when you know you’ve arrived.

Getting Started

Setting up your local search engine optimization doesn’t have to be difficult. But we know that you’re busy running your practice.

Sign up for our free SEO audit for dentists and we’ll tell you how you’re doing. Or take advantage of our free strategy session. We’ll have your SEO where it should be in no time!

Why Your Dentist Office Needs a Google Business Listing

By | Digital Marketing, Reputation Management, SEO | No Comments

Why Your Dentist Office Needs a Google Business Listing

Claiming your dentist office on Google My Business can be a big boost for your brand. Here’s why you need to set up a Google business listing.

Looking to boost the visibility of your dental office?

If you’re relying on traffic from Google, setting up a Google Business listing can give your business an edge over the competition!

Read on to learn why your dentist office needs a Google Business listing and the benefits that come with it!

1. Location

Setting up Googe My Business is free and helps patients find the physical location of your office quickly.

Your listing will display the address and location on a map right within the search results.

Google My Business listings are also tied in with Google Maps so that users can easily plug your location into the GPS app on their smartphone.

2. Contact Information

Along with your office address, your Google listing also displays all relevant contact information. This includes your office phone number, email, and fax (if applicable).

Having this information readily available on Google is important. It cuts down on the number of clicks it takes a potential patient to contact you.

With a Google listing, patients won’t have to click through to your website to find out how to reach you.

3. SEO

Google My Business is changing the game for local SEO.

SEO strategy is focused on getting your practice’s website in the top search results when people search for “dentists in my area” or similar keywords.

Google’s algorithm for website ranking favors businesses that have a listing set up.

If setting up Google My Business doesn’t sound appealing yet, the SEO benefits alone should push you to create your listing!

4. Reviews

Once you’re registered with Google My Business, customers can leave reviews on your work by searching for your name.

If you’re looking to attract new patients, great reviews will ensure they come through your door.

Set up your listing and encourage your current patients to leave a quick review.

Your Google My Business profile also allows you to respond to negative reviews to keep up your reputation online.

5. Customer Insights Data

The data that comes with a Google My Business listing is very comprehensive.

You can access analytics on the demographics of your audience, website engagement, and traffic.

This type of data is extremely useful as your marketing evolves over time.

6. Fully Integrated with The Rest of Google

Last but not least, your Google listing dashboard is tied to all the other tools Google offers.

From Gmail and Google Drive to Google Analytics and Adwords, having a centralized listing makes managing your online presence easy.

Get a Google Business Listing for Your Office!

These 6 benefits of having a Google Business listing for your dental office can give a serious boost to your brand online!

Did we miss any features that would be beneficial to your business? Do you think this strategy would attract more customers to your practice? Let us know in the comments!

Not sure how to get your Google Business set up? Contact us and we’ll be happy to help!