Monthly Archives

December 2017

How to Manage the Online Reputation of Your Dental Practice

By | Reputation Management | No Comments

Managing the Online Reputation of Your Dental Practice

Online reputation management is important for any business. Here you’ll learn how to manage the online reputation of your dental practice.

Do you miss the old days when you wouldn’t have to worry about what customers are saying about your dental practice online?

You probably do, because you wouldn’t be worrying about your brand’s online reputation!

The hard truth is you have no choice but to invest in an online reputation management service. If you don’t, your reputation will take a nosedive, and you’ll be unable to attract potential customers. Today, about 90 percent of internet users research and read online reviews before visiting a business.

Ready to learn how to manage the online reputation of your practice? Here are 4 handy tips!

Offer Excellent Customer/Patient Services

The journey to having a good online reputation begins offline!

You see, many internet users typically go to social media, personal blogs, reviews sites such as Yelp, and forums to share their experiences with friends. If a patient with an aching tooth comes to your practice and the front office personnel don’t give him an excellent service, the customer will naturally go online and share the experience.

Now imagine if this happens to hundreds of customers, and they all share their experiences online and give your practice negative reviews. You’ll gradually build a bad reputation, right?

This essentially means the most effective way to have a solid online reputation is to ensure your dental practice gives the best customer and patient services.

Satisfied customers not only give you positive reviews, but are also likely to recommend your practice to friends and family.

Engage Social Listening Tools

You have little control over what people say about your practice online. A competitor can purposely post negatives to sabotage your business. In fact, 20 percent of Yelp reviews are fake!

However, being proactive can help you counter such reviews.

For instance, if a person posts an unfair comment on a review site, you can immediately offer a professional response explaining the issue. But to do this, you have to monitor your reviews in real time! As a dentist, you definitely don’t have the time to keep tabs on multiple sites.

This is where social listening tools come in.

These tools will monitor what people are saying on the web, and give you hits in real time. You can then take the appropriate action before it’s too late.

Hire an Online Reputation Management Service for Your Dental Practice

The biggest mistake some dental practice owners make is trying to wear many hats at work. They want to see your patients, manage the office and even implement an online strategy.

As they soon realize, some tasks are better left to professionals.

That’s why you should hire an online reputation management professional to take care of your online reputation. The task might look easy, but there is more to it.

The professional will begin by conducting a reputation audit, and then put in place effective measures to clean negative reviews and build a positive reputation.

Conclusion

To this end, you’re certainly already looking for an online reputation manager.

Well, search no further!

We have the necessary expertise to help your dental practice build and maintain a positive online reputation.

Contact us to learn more about our services, or schedule a strategy session if you’re ready.

 

Marketing funnel for sales

How Do I Create Marketing Funnels and Campaigns for My Dental Services?

By | Digital Marketing | No Comments

First things first. What is a marketing funnel? No, not what you use for cooking.

We’re talking about the design of pipe that you entirely must get right if you want your business’ sales process to be executed as efficiently as possible.

A funnel is utilized to represent the buyer journey as a prospect either descends into the next stage of the funnel when their interest increases or they exit the tube when they lose interest. Is it essential for the dentist to implement this in the business of dentistry?

The marketing funnel is a type of tool for visualization for knowing the process of turning leads into your dental customers, as understood from a marketing perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as they want, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in every stage of the funnel.

Ideally, this marketing funnel would be a marketing cylinder, and all of your leads would turn into customers. Although this is not a reality for businesses, it is part of a marketer’s job to convert as many leads into dental patients as possible, thus making the funnel more cylindrical.

It’s important to note that there is not a single agreed-upon version of the marketing funnel; some have many “stages” while others have only a couple, with different names and actions were taken by the business and consumer for each.

Your marketing funnel consists of several stages through which would-be customers move from prior awareness of your dental clinic or brand to post-sale evangelism. It’s the process of converting a visitor or browser into a paying customer.

Just imagine the analogy of pouring rice through a funnel: a lot goes into the top, but only a trickle arises out the bottom. That’s how leads flow through a funnel: a lot of interested people go into it, but a lesser number of people come out the other end — with your product in their hand.

Some business owners, even dentist, are moving away from the term “marketing funnel” as they think it’s far too mechanical or simplistic to let them know about the lead nurturing sequence by which customers transition from awareness to purchase. We think it’s still a useful way to describe a complicated process and it’s an excellent visual to think about the entire process from start to finish.

A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when your potential patients first learn about your business) to the “buying” stage (when they’re ready to buy your dental product or service).

In the beginning, you want to attract awareness to your dental business by ranking high in search, publishing white papers, or other tactics. As leads progress through your marketing funnel, your outreach methods will get increased personalized (at times involving a product demo or a phone call) till the sale takes place to drive revenue to your dental clinic.

5 Dental SEO Tips Your Practice Can’t Ignore

By | SEO | No Comments

Are your dental SEO techniques bringing in the traffic you desire? This article will highlight 5 dental SEO tips your practice can’t ignore.

Your dental practice deserves a shot in the arm when it comes to marketing and dental SEO.

In this day and age, getting a handle on your search engine optimization is absolutely necessary if you want to compete with other dental practices. There are some dental SEO tips to keep in mind that will separate you from the rest.

Read on and follow these points so that you can get the best search engine optimization services for your practice.

Use Long-Tail Dental SEO Keywords

Keywords are a huge part of search engine optimization, but you need to know the best way to use them.

Today, Google algorithms have evolved so that long-tail keywords are the best way to go.

Long-tail keywords are great if you’re planning to publish or create content, lower the amount of competition and give you higher conversion rates.

Start A Blog For Your Practice

It’s important for you to set up a blog to get the most out of your dental SEO.

Starting a blog is excellent for your clinic because it allows you to optimize your search engine rankings. Not only does a blog increase your search engine traffic, it also helps bring a human face to your brand, while informing your public.

Dental practices that have a blog tend to bring in regular business because the blog establishes their credibility with the public.

You’ll need to publish plenty of quality content on a consistent basis. This way, you’ll get subscribers to your blog that will provide you with quality ROI for your practice.

Create Optimized Video Content

Since more than 60% of online content is video, you’ll need to make sure that you put some quality time into making it.

Not only should you put a video out on YouTube and other platforms, you’ll need to optimize it to the best of your ability. Look into the right meta tags that will get your videos high ranking.

Be sure to create creative original content that will bring in subscribers. When you get your subs to high numbers, you’ll have a stream of viewers that will assist you in optimizing your brand and getting the most out of your traffic.

Claim Your Google My Business And Other Listings

To get more views on your brand and business, you’ll need to claim it under the umbrella of all of Google’s listings.

Google My Business is great for you to truly get search engine optimization hits. This is a truly collaborative process because Google My Business has great customer support and will help you get the most shine on your company while making it easier for people to find you.

Hire The Right SEO Team

Finally, it’s up to you to bring in the best search engine optimization team to helm your strategies.

At Pat Hanley Consulting, you can get this to the fullest. Not only will you get a free SEO audit, we’ll guide you in taking your brand to new heights.

With this in mind, contact us to learn more.