Monthly Archives

March 2017

A/B Testing Your Dental Ads

A/B Testing Your Dental Ads

By | Digital Marketing | No Comments

A/B testing or split testing, in other words, is an approach of testing two ideas head-to-head to perceive what yields the best outcome. It’s a way to put a logical rigor behind testing propositions to figure out which advertisement is the champion for your business. Read More

What to Expect from a Dental Digital Marketing Team

What to Expect from a Dental Digital Marketing Team

By | Digital Marketing | No Comments

Gone are the days when dentists chose to advertise through the yellow pages or coupon pamphlets. In today’s online-driven society, more dental professionals are seeing high value returns through online marketing techniques. However, the challenge of understanding how to navigate SEO tools, AdWords, and online marketing campaigns can be a time-daunting task for someone trying to do it themselves. Read More